Towards Kindness

MICA Spring 2024 | Thesis Project

What is kindness? In this era of high achievement, pressure, and self-sufficiency, do people still maintain a kind attitude through their words and actions toward strangers? Kind behaviors have potential risks, such as monetary loss, emotional harm, and even loss of life; even so, are people still willing to trust and help strangers? If actions are expensive or potentially dangerous, what small things can people do to spread kindness? Towards Kindness explores these questions through surveys and interviews with people from around the world, presenting their answers in an animated video and a pair of banners. Viewers are invited to send kindness to others through the decoder postcards.

Design process: See thesis book